Target Outcomes for Increased Conversions
This physiotherapy company approached Market Pilot Agency seeking an advertising partner who could not only manage their Google Ads campaigns but also rebuild their confidence after an unsatisfactory experience with a previous provider. From the outset, it was clear that transparency, expertise, and trust would form the foundation of a successful collaboration.
The client already had a solid understanding of PPC advertising, but managing campaigns had become increasingly time-consuming, pulling their focus away from essential areas of their business. While their existing campaigns delivered acceptable results, they knew they were not performing at their full potential.
After conducting a thorough audit, our team identified numerous opportunities to optimise performance, streamline campaign management, and unlock significantly stronger outcomes. By refining strategy and providing complete transparency, Market Pilot Agency set the stage for improved efficiency, higher conversions, and long-term growth.
The Marketing Strategy
Market Pilot Agency developed a client-focused strategy designed to align perfectly with the physiotherapy practice’s goals. We implemented a phased approach that allowed the client to see measurable results early on while steadily building trust throughout the project.
We began by managing just two of their active campaigns, giving the client a clear view of our process, performance improvements, and communication style. Once these campaigns delivered strong results, we smoothly expanded our management to all five existing campaigns. After proving success across the board, we introduced new campaigns to further scale their growth and maximise their advertising potential.
Clear, consistent communication played a central role in fostering transparency and trust. We scheduled regular calls to walk the client through the actions taken, review performance insights, and align on next steps. Whenever specific changes required approval, we ensured the client was fully involved in the decision-making process.
Alongside live communication, our team provided frequent email reports and shared relevant industry updates to keep the client informed of trends or platform changes that could influence campaign performance. This proactive, collaborative approach empowered the client with both clarity and confidence, ensuring they always felt in control of their advertising strategy.
The Client
The client is a highly respected team of chartered physiotherapists, recognised for their exceptional expertise in delivering comprehensive and holistic rehabilitation services. With multiple locations across Surrey, they provide an extensive range of physiotherapy treatments tailored to support recovery, improve performance, and enhance overall well-being.
What sets this organisation apart is their innovative and integrated approach to rehabilitation. By combining the skills of physiotherapists and rehabilitation specialists, they create a streamlined, results-driven pathway for every patient. Their process incorporates advanced techniques such as video biomechanical analysis, enabling a precise understanding of movement patterns and allowing them to design fully personalised treatment plans.
The client also maintains strong working relationships with GPs and medical consultants, ensuring patients receive the highest standard of coordinated care. Their expertise goes far beyond post-injury treatment—they are widely recognised for helping individuals elevate their physical performance and gain a deeper awareness of their bodies.
From recovery to performance enhancement, this physiotherapy practice stands as a trusted and unparalleled resource for those seeking expert-led, personalised care.
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