Strategic Goals for Blinds E-Commerce
When Smart Blinds Online partnered with Market Pilot Agency, they were preparing to launch their new business and needed a complete digital solution. This included logo design, website design, website development, full eCommerce integration, and reliable hosting.
However, they didn’t want to stop at just having a visually appealing website—they also needed to ensure that potential customers could find their online store. That meant building the website with a strong focus on search engine optimisation (SEO) from the ground up, setting the stage for long-term visibility and business growth.
The Strategy
Market Pilot Agency partnered with Smart Blinds Online to design a unique website and logo that would truly represent their brand. Our process began with a detailed website roadmap, or sitemap, which combined our research with Smart Blinds Online’s industry knowledge to ensure the site would be easily discoverable by the right audience.
We collaborated closely with Smart Blinds Online to fully understand their requirements, including desired website functionality, design elements, and brand vision. Our focus wasn’t just on functionality—we carefully considered the design details to make sure the website reflected their identity.
This collaboration led to the creation of a homepage that was both user-friendly and visually aligned with the brand. Simultaneously, our design team developed multiple logo options and colour schemes, giving Smart Blinds Online a variety of choices. This iterative process ensured their input was incorporated at every stage, resulting in a final logo that exceeded expectations—a visually striking symbol that perfectly encapsulated the brand’s identity.
Final Design
Every website created by Market Pilot Agency is tailored to meet the unique needs of each client, and we approached Smart Blinds Online’s build process with a clear vision of their goals.
We developed a secure login area where customers could access a personalised dashboard to view their orders.
User-friendly product pages were designed with additional functionality, including a measurement and price calculator, allowing customers to easily measure their blinds and instantly get an online price.
A comprehensive knowledge centre was also implemented to provide customers with valuable information and resources, enhancing their overall experience on the site.
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