Desired Results from the SEO Campaign
The goal for this client was clear: to strengthen their online presence within the Buckingham area. This region was strategically important for expanding their managed IT services, as it fell well within their service coverage. Despite this potential, the client had been facing a significant shortfall in both website traffic and qualified leads, prompting them to partner with Market Pilot Agency to implement an effective SEO strategy.
The Marketing Strategy
After reviewing the client’s website, it was clear why they were not generating leads in the Buckingham area. Both users and search engines, like Google, were not aware that the client could serve customers in this region. To address this, Market Pilot Agency analysed valuable data from Google Search Console, the client’s analytics, and SEMrush.
Using these insights, we developed a targeted SEO strategy tailored to the client’s objectives. This approach included creating dedicated landing pages focused on the client’s service offerings in Buckingham, while ensuring strong SEO optimisation to improve visibility and attract qualified leads.
The Client
The client is a distinguished IT and telecommunications company based in Northamptonshire, committed to delivering exceptional customer service and satisfaction. With years of experience, they provide tailored IT and telecommunication solutions for businesses across the county.
Unlike many competitors, the client operates without call centres or subcontractors, ensuring all services are delivered by a dedicated in-house team under one roof. Their commitment to excellence is reflected in prestigious recognitions, including “Gold Delivery Partners” for the Gamma network and Microsoft Silver Partner status.
Their comprehensive suite of IT services includes consultancy, hosted IT solutions, telecom services, cloud solutions, specialised work-from-home plans, and additional offerings, all designed to meet the varied needs of their business clients.
Claim your free audit
Complete the form below and one of our specialists will get to work on your audit. Results emailed within 24 hours.
