PCM Transport and Handling Equipment
To help Potters Carpets & Beds overcome its digital challenges,MarketPilotAgencycrafted a tailored online strategy aimed at elevating the user experience, strengthening SEO results, and driving higher conversion rates.
PCM Transport and Handling Equipment partnered with Market Pilot Agency with a clear objective: to transform their traditional online presence into a modern, user-focused digital platform. As PCM aimed to showcase its broad range of products and services, the primary goal was to create a brochure-style website that effectively highlighted their capabilities while strengthening brand authority.
To achieve this, the new website needed to be clean, fresh, and easy to navigate—ensuring visitors could effortlessly explore PCM’s offerings. In the transport and handling sector, brochure websites play a vital role in generating leads and building awareness by providing potential customers with clear, accessible information about the company’s solutions.
Market Pilot Agency understood the importance of crafting a visually engaging and user-friendly design tailored specifically to PCM’s needs. This approach laid the foundation for a strong partnership and a successful digital transformation.
At Market Pilot Agency, we partnered with PCM to deliver a streamlined and efficient website development process, ensuring a smooth and stress-free experience from start to finish. Our strategy began with PCM completing a detailed website brief, outlining their preferred colours, styles, functionality requirements, and overall goals. This discovery phase served as the blueprint for the entire project, allowing us to align our approach closely with PCM’s vision.
Armed with a clear understanding of their expectations, our design team created an engaging and modern homepage concept for PCM to review. Through a collaborative feedback Market Pilot Agency, we refined the design to ensure it perfectly captured the brand’s identity and met all aesthetic and functional expectations.
Once the design was approved, we moved into the development phase. Our team transformed the concept into a fully functional website, integrating the required features and ensuring a seamless user experience. Throughout the build, we maintained transparent and open communication, addressing enhancements and adjustments quickly to keep the project moving smoothly.
Content creation played a pivotal role throughout the development process. Market Pilot Agency utilised PCM’s existing SEO-optimised content from their previous website, making strategic refinements to improve clarity, cohesion, and engagement. These updates ensured a smooth integration of a unified and compelling narrative across every page of the new site.
After completing the initial build, we provided PCM with a fully functional staging site. This allowed their team to review the design, structure, and content, and request any final adjustments. Our collaborative, feedback-driven approach ensured the finished website aligned perfectly with PCM’s expectations.
Once the final refinements were made, we coordinated a seamless launch to the live environment. Our team closely monitored the site during the transition and offered a dedicated two-week bug-fix window, allowing PCM to request further tweaks with complete confidence and peace of mind.
Beyond development, Market Pilot Agency was also entrusted with hosting and maintaining the website. We prioritised security, stability, and performance—providing reliable hosting, routine maintenance, and regular backups to ensure PCM’s online presence remains secure and consistently accessible.
Market Pilot Agency’s commitment to delivering excellence resulted in a website design that perfectly merges PCM’s brand identity with an intuitive, user-friendly experience.
Key features integrated into the website include:
Every design element was thoughtfully crafted to prioritise usability while remaining true to PCM’s brand vision, creating a cohesive and impactful online presence.
The website’s streamlined interface and robust functionality elevate PCM’s digital platform, offering a seamless experience for visitors while driving engagement and conversions.
PCM’s positive feedback on the final design reflects Market Pilot Agency’s dedication to providing tailored solutions that exceed expectations and support long-term business growth.
Following the successful website launch, Market Pilot Agency continued its partnership with PCM Transport and Handling Equipment to further elevate their digital presence and boost engagement.
Key initiatives included:
Market Pilot Agency’s ongoing collaboration ensures PCM continues to maximise its digital opportunities and achieve measurable business growth.
PCM Transport and Handling, formerly PCM Fluid Power Ltd, brings over 30 years of expertise in supplying commercial vehicle hydraulic equipment and related solutions.
Their extensive product range includes steel and aluminium hydraulic oil tanks, crane attachments, grab buckets, and more, reflecting PCM’s commitment to meeting the evolving needs of customers across the transport and logistics sector.
Innovation is at the heart of PCM’s operations, exemplified by their Engineering and Manufacturing services and the introduction of the Ritespec Towlift Crane Trailer—a hydraulic crane mounted on a four-wheel trailer.
As a trusted partner to OEMs and fleet operators, PCM places customer satisfaction at the forefront, offering full after-sales support, technical guidance, and a dedicated trade counter for easy access to their comprehensive product portfolio.
Complete the form below and one of our specialists will get to work on your audit. Results emailed within 24 hours.
